To "retain" excellent employees, businesses often have to use many different methods from salary increases to delegation of authority. But there doesn't seem to be any business use CSR to keep talent. In the framework of the article below, ACABIZ will share with you the secret to both implementing CSR and "retaining" employees most effectively.
What is CSR?
Before going learn how use CSR to keep talent, let's find out what CSR is. CSR (Corporate Social Responsibilities) is also known as corporate social responsibility. For Vietnamese businesses, this concept is still quite foreign. But this is a very common term and is used by many companies around the world.
CSR (Corporate Social Responsibilities) is also known as corporate social responsibility
CSR is a self-regulating business model that makes a company/business responsible to society, itself, its stakeholders and the public. By practicing social responsibility, companies can be aware of their impacts on all aspects of society including the economy and the environment. Participating in CSR means that the company is contributing positive things to society and the living environment.
Many studies have proven that good people often choose companies that use CSR, because they often want to work where they mean good to society.
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How to use CSR to keep talent
Engaging CSR and employees
One of the common problems today is that very few employees know about their own company's CSR efforts. Because they don't know, they often don't care and don't appreciate the things that businesses have been doing for society.
This has caused businesses to miss the opportunity to engage employees and CSR, enhance the value of social responsibility being implemented. Therefore, businesses need to increase the use of internal information channels and participate more in CSR events. This will help employees feel proud of the company.
How to use CSR to keep talent is not too complicated
Each business will have a different way of organizing its CSR program, it may be sorting waste to protect the environment, organizing staff to clean the beach, organizing tree planting, visiting visits. giving gifts to disabled children…
CSR programs should become a recurring activity of the business. As a result, employees will improve their morale, work consciousness, and connect each individual with the business more effectively.
Implement CSR according to employees' wishes
To use CSR to keep talent, businesses should learn and implement CSR according to employees' aspirations. Social responsibility and ethics in business not only to satisfy the needs of society and customers, but also consider internal employees as the core.
Surely, an ethical business not only knows how to polish its name through social work and charity programs, but also knows how to please its "children". Therefore, businesses need to do CSR with their employees first.
First, businesses should start with simple things such as: creating conditions for employees to work, paying social insurance and health insurance for employees… Then, do your research. and segmentation of employee needs is like researching and segmenting the market with customers.
Same CSR problem, but employees will have different needs. Therefore, businesses need to understand and meet the needs of employees to make a difference in the market and retain more talents.
Delegating CSR implementation rights to employees
One of the ways use CSR to keep talent businesses should note that it is assigning the right to perform CSR to employees. In order to better engage employees with CSR and meet their needs segments better, businesses should let employees themselves propose, script and organize the implementation of CSR programs.
Empower employees to implement CSR to retain them
Let employees recommend themselves to social activities, organizations they plan to sponsor, or negotiate health insurance policies themselves. But these proactive rights need to be within the framework of the charter and allowable budget of the business.
When employees have the initiative, they will feel that they are an important part of the business, the business's work is also their own. As a result, employees will feel proud, engaged and want to stay longer with the business so that they can work together to complete positive projects for the society.
How use CSR to keep talent is one of the new steps of many businesses in the market today. This is also a useful "weapon" to help businesses retain good employees and create an advantage over competitors.
